The True Guy – Elephant 2 Reborn is crafted from 21 oz heavyweight Japanese selvedge denim, revisiting one of Naked & Famous Denim’s iconic fabrics. Its construction relies on a rigid, non-stretch indigo canvas, woven in Japan with a thick yarn designed to develop a distinct patina over time. The True Guy fit features a high rise, more room in the seat and thighs, and a straight leg that maintains a generous volume down to the hem. The visible selvedge finish on the outseam, button fly, metallic rivets, and leather patch complete this traditional construction.

With its particularly dense 21 oz denim and loose straight cut, the True Guy – Elephant 2 Reborn is aimed at a bold denim wardrobe. It pairs naturally with a t-shirt, workwear shirt, or short jacket, while its raw fabric is designed to evolve with wear and gradually develop the contrasts, creases, and marks unique to each wearer.

Founded in Montreal in 2008 by Brandon Svarc, Naked & Famous Denim develops its collections around unique Japanese denims, traditional construction, and sometimes extreme textile experiments. The brand favors fabrics produced in Japan and manufacturing carried out in Canada, with an approach centered on the material, the natural aging of the denim, and contemporary fits.