BIRKENSTOCK

Birkenstock is a centuries-old German house founded in 1774 by shoemaker Johann Adam Birkenstock, built around a major innovation: the anatomical cork and natural latex footbed, designed to contour to the shape of the foot and provide exceptional orthopedic support. Long associated with raw comfort and the counter-culture movement of the 1960s and 1970s, the brand has undergone a spectacular metamorphosis to become a global fashion icon without ever compromising its "Made in Germany" artisanal manufacturing standards. Driven by flagship models such as the double-strap Arizona, the Boston clog, and the Madrid sandal, it now stands as a timeless classic of the casual wardrobe, regularly celebrated by luxury and streetwear labels through sophisticated collaborations.