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NOUVELLE ÈRE

New Era is a legendary American brand founded in 1920 in Buffalo by Ehrhardt Koch, inextricably linked to global sports and urban culture. The official cap supplier for Major League Baseball (MLB) since the 1930s, the label is best known for its iconic 59FIFTY flat-brimmed model, which became an essential symbol of hip-hop and streetwear in the 1990s. Now an essential partner of the MLB, NBA, and NFL, New Era combines athletic heritage, cutting-edge collaborations, and meticulous craftsmanship to establish itself as the absolute benchmark for headwear.

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